Campaign Proposal
Little Rock 2026
Prepared for the Little Rock 2026 Series · Confidential

Ten Videos. One Voice.
A City Invited.

A complete ad campaign for the October 9–31 evangelistic series with Evangelist Dustin Prestlin — ten scripted video ads, sixteen still ads, a landing page, and a managed launch across Meta and YouTube.

Series
Little Rock · Oct 9–31, 2026
Evangelist
Dustin Prestlin
Channels
Meta · YouTube
Deliverables
10 Videos + 16 Stills
Budget
$50,000 all-in
At a Glance

The Campaign by the Numbers

Video Ads
10
Fully scripted · produced + selfie
Still Ads
16
AI-crafted · 1:1 and 9:16
Deployable Units
62
Masters + cutdowns + stills
Budget
$50,000
Creative · media · management · page
Schedule

Campaign Timeline

Back-planned from opening night. Dates lock with your team on acceptance; media runs from summer through the close of the series.

1
Concept & Scripts
Wk 1
10 scripts, storyboards, theological review
2
Production Day
Wk 3
One studio day with Dustin
3
Post
Wk 4–5
Masters, cutdowns & stills
4
Launch
Jul–Sep
Meta & YouTube live, retargeting
Series
Oct 9–31
Nightly push + late registrations
Wrap & Report
Nov
Final performance report
Scope

What the $50,000 Includes

Turn-key: we write it, shoot it, build it, run it, and report on it.

Scripts & Creative Direction

Ten fully-scripted concepts, storyboards, and shot lists — with theological review built into the process.

Studio Production Day

One focused day with Dustin — every on-camera moment and voiceover captured across two looks.

Remember Doc + Licensed Footage

Cinematic documentary footage recut for social, plus premium licensed film for every environment.

AI Still Ads

Sixteen striking, original still ads — imagery no camera could capture, headlines drawn from the scripts.

Post-Production

Editorial, color, sound, motion graphics, captions — masters plus the full cutdown library for every placement.

Landing Page + Ads Management

A conversion-built landing page, and a managed launch across Meta & YouTube with weekly reporting.

The Slate

Ten Videos + Scripts

Tap any video to expand the full script and details. Videos 1–6 are produced films; 7–10 are selfie-style pieces of Dustin, one question each.

6 produced films · 4 selfie videos
Still Ads

Sixteen Still Ads

AI-crafted imagery with a headline and CTA, drawn from the video scripts so the campaign speaks with one voice. Eight concepts, each in square and vertical.

Investment

Where the $50,000 Goes

Little Rock 2026 · Full-scope campaign
Everything, one number.
Creative, landing page & management — 10 videos, 16 stills, 62 units, page, managed launch$36,000
Advertising spend — Meta & YouTube, July through the series$14,000
Total, All-In $50,000
Next

To Move Forward

01 · Approve the Scripts

Review the ten scripts and flag any lines to change. Locked scripts trigger the shot list and call sheet.

02 · Voiceover

For videos 1, 2, and 5 — Dustin's voice, or a dedicated voice artist for the warmer reads? Your call.

03 · Remember Footage

Confirm access to the documentary so we can recut it for the ads. The scripts assume it's available.

04 · Members for Video 4

Can the church line up 3–4 members to self-record a short phone testimony? If not, we adapt it into a Dustin-led piece.

Usage & Rights

All delivered videos and stills are licensed for the series across Meta, YouTube, and the landing page. Light Box retains behind-the-scenes and select cuts for portfolio.

Reporting

Any leads the campaign generates are logged in the LRSDA Lead-Tracking System within 24 hours, and a performance report is delivered every Monday through the campaign. As with all advertising, reach and results depend on the market and are not guaranteed.

Acceptance

Sign & Get Started

Review the full Lightbox Studios LLC production agreement, sign it electronically, and pay the first installment to lock your production dates.

Lightbox Studios LLC · Statement of Work
Ready when you are.

No services begin until the Statement of Work is signed and the first installment is received. Everything is spelled out in the agreement — read it in full, sign, and pay in one place.

Total
$50,000
Due at Signing
$10,000
Schedule
$10K · $30K · $10K